We are Substorm

Substorm was founded on the idea that Intelligent Automation (IA) and Artificial Intelligence (AI) are the key to a more sustainable future.

To say that one should start one's automation journey is one thing, to make it intelligently an entirely different one.

By Intelligent Automation, we mean the part of a customer’s digitization journey that is made possible by software-based solutions that automate processes that would otherwise be performed by a human. The solution may involve the use of Digital Employees enabled by, for example, RPA (Robotics Process Automation), conversation robots (chatbots), collaborative robots (cobots), etc. or decision support systems made possible by the use of optimization or machine learning algorithms. We are certified within the RPA platforms BluePrism and UiPath, but also work with Microsoft’s automation platform PowerAutomate. We have solid experience of building and scaling the Center of Excellence (CoE) within Automation and RPA at customers.

By AI (Artificial Intelligence), we mean the general general concept of the meaning that computers learn to perform tasks without being specifically programmed for them. Many times the term AI is used when talking to intelligent systems at cloudless altitude. We can talk AI at cloudless altitude if you wish, though what we love and are really, really good at is to make A.I. concrete by applying tools and methods from eg machine learning (which is a sub-category to AI). We have deep technical and strategic expertise in AI and, above all, machine learning, where our experts have both a research background and, above all, many years of experience in applying this to customers.

"Our mission is to make Intelligent Automation and Artificial Intelligence available to several companies and organizations in the Nordic region by lowering the entry threshold and offering concrete and understandable solutions that immediately generate value."
Sofi Elfving, CEO and Co-Founder, PhD in Innovation & Design

Our CEO Sofi Elfving has worked and researched in the field of Intelligent Automation for over 15 years, primarily in the manufacturing industry and telecommunications. Sofi has always been driven by increasing the competitiveness of Swedish industry around the world by applying smart technical solutions to direct needs. Whether it is to increase the reliability of a process by applying predictive maintenance or to increase the efficiency and quality of a customer service process through improved decision support or automated ordering, robotics and machine learning have been the tools that have driven the development forward.

After working with software automation in various forms at large companies such as Sony Mobile, Ericsson and Telia, in the spring of 2019, the idea of a strategic investment in the area of Intelligent Automation and Artificial Intelligence was developed in consultation with the management of the digital business developers Tromb AB and in September 2019 was born Substorm.

Our ambition is to become a leader in the Nordic region in intelligent automation within 5 years.

For Substorm, people and the culture people are involved in building is the most important thing. We want our customers to feel confident that we know the technology and that they don’t have to be the experts on neither IA nor AI – they have to be experts on their core processes and what need they have of making these processes smarter. To get there, our three values are Responsible, Brave and Spirited, and they are vital to our business. In short, it can be summarised as this:

“We are responsible to ourselves and our customers while at the same time being brave to drive change and drive to create new. We have fun and make our clients’ jobs more fun.”
Sofi Elfving, CEO and Co-Founder, PhD in Innovation & Design

Substorm /sʌbstɔːm/ a localized disturbance of the earth's magnetic field in high latitudes, typically manifested as an aurora.

… A space weather phenomenon in the Earth’s magnetosphere when energy stored for a long time (hours) in the magnetic field is released in a few minutes. Substorms, among other things, give rise to stately polar outbreaks, and the designation north outbreaks (wiki)

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Thu Dec 02 2021 16:11:01 GMT+0100 (Eastern European Standard Time)
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